How small hotels cut booking-site commission
Booking sites take a fifth of the room rate. The arithmetic on what a direct booking is worth, and what guests in Varanasi need answered before they book.
Read the guide22 guides, no fluff
Practical guides to web, design & search.
Plain-English guides to the things clients actually ask us about — why a site loads slowly, what Google needs to find you, and how to tell whether a design is working. Each one pairs with a free tool you can run yourself.
Written by the people who do the work Latest
How to compare digital marketing agencies in Varanasi
Eight questions to ask before you pay anyone to run your ads — on budgets, account ownership, WhatsApp tools that get numbers banned, and reviews that aren't real.
Local SEO in Varanasi: what to do yourself
Most of what decides whether a Varanasi business shows up on Google Maps costs nothing and takes an afternoon. The order to do it in, and what to skip.
Everything else
- BusinessWhat a website actually costs in Varanasi
- BusinessWhat doctors can and cannot put on a website
- BusinessWhy coaching admissions are won on the phone
- BusinessWebsites for advocates: what Bar Council rules allow
- BusinessWhat the DPDP Act means for a coaching centre or school
- BusinessHow to choose a web developer in Varanasi
- Tools & how-toBrand consistency: building design tokens
- Tools & how-toCan Google actually find your website?
- Tools & how-toHow to get star ratings in Google results
- Tools & how-toImage optimisation: why slow photos cost sales
- Tools & how-toMake your links look right on WhatsApp
- Tools & how-toThe colour contrast rule for readable text
- Tools & how-toTraffic but no leads? Run a speed audit
- Tools & how-toUsing SVG blobs and waves in web design
- Tools & how-toWeb design trends that look premium
- Tools & how-toWhy your SVG logo is slowing your site down
- BusinessWhat to ask for when you commission a logo
- BusinessWhy a simple website beats a clever one
- Under the hoodWhy some websites feel instant and yours doesn't
Nothing filed under that topic yet.
Not sure where to start?
Pick by symptom. If your site feels slow on a phone, start with testing your speed and then compressing your images — between them they explain most slow sites we are asked to look at. If customers cannot find you on Google, read why Google might not be indexing you. If you are about to commission a logo or a website, the branding guide covers what to ask for so you own what you pay for.
Every guide pairs with a free tool that runs in your browser. Nothing here needs an account, and none of it is a pitch — if you would rather we just did it, say so.
Rather not DIY?
Want this done for your site?
Every guide here is something we do for clients. Tell us what you're stuck on and we'll reply within one business day.