Let’s start with a real story.

Imagine Ramesh, who runs a popular family hotel near the Dashashwamedh Ghat in Varanasi. He has a beautiful website and does great work. But when tourists search for “Hotels near Varanasi Ghats” on Google, Ramesh’s website shows up as a simple, plain blue text link.

Right below his link, his competitor’s website shows up. But theirs is different. It displays ★★★★★ 4.8 Stars (140 Reviews), their Address, and their Phone Number directly on the Google search page.

If you were a tourist looking for a trusted hotel, which one would you click first? Naturally, the one with the star ratings.

Ramesh is losing customers every single day—not because his hotel is bad, but because his website isn’t telling Google his business details in a language Google understands.

This guide will show you how to fix this for your business in 5 minutes.

What structured data actually is

Think of Google as a very busy postman. When Google looks at your website, it has to read paragraphs, look at photos, and try to guess:

  • What is your business phone number?
  • What are your working hours?
  • Do you have customer reviews?

Schema Markup is like a printed, structured menu card that you hand directly to Google. Instead of letting Google guess, you tell it clearly: “Here is my business name, here is my address, here is my phone number, and here are my reviews.” None of it counts for anything if Google cannot reach the page in the first place.

When Google reads this “menu card,” it rewards you by showing your stars, phone numbers, and addresses directly in search results. In technical terms, this is called a Rich Snippet.

How to set it up on your website

You do not need to hire an expensive programmer or write complex code. You can do this yourself using our free tool.

Step 1: Generate your “Menu Card”

Go to our free Solvey Schema Generator tool. Select your business type (like Local Business or Product), and fill in your details:

  • Your shop or office name.
  • Your logo image link.
  • Your address, phone number, and website.
  • Your average star rating (e.g., 4.7) and number of reviews.

Step 2: Copy the code

The tool will automatically create a block of code (called JSON-LD) on the right side of the screen. Click the “Copy Code” button. It looks like this:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Ramesh Kashi Stay",
  "telephone": "+91-9988776655",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "140"
  }
}

Step 3: Paste it into your website

Paste this code inside the <head> section of your website. If you use WordPress, you can use a free plugin like Header and Footer Scripts to paste it in 10 seconds.

Is this approved by Google?

Yes. Google publishes the specification and asks you to use it — structured data is how it works out what a page is describing.

If you want to read Google’s official rules and guidelines, you can check the Google Search Central Guide on Structured Data Basics. It is free to use and free to publish.

If you would rather not do it yourself

Sites we build ship with the structured data, the local search work and the mobile speed work already done, so there is nothing to retrofit later.

Structured data sits inside the wider digital marketing work, and the build it goes on is web development. Prices are on our pricing page; email hello@solvey.in to talk it through.