Let’s look at a common scenario.

Anil runs a consultancy firm in Delhi. He pays a marketing agency ₹20,000 every month to rank his website on Google and generate leads. But month after month, he gets almost zero calls or form submissions from his site.

The marketing agency tells him, “We are driving traffic, sir! People are visiting.”

Anil runs a simple speed test on his website. He is shocked to find that on mobile phones, his site takes 12 seconds to load, and the contact button keeps jumping around when the page loads, making it impossible to click.

Anil’s traffic is real, but visitors leave out of frustration before his contact form even loads. He is wasting his marketing budget.

Here is how you can check if your website has speed issues and how to fix them.

What Core Web Vitals measure

Google uses a set of metrics called Core Web Vitals to measure how fast and user-friendly a website is. Think of these as a health checkup for your website.

Here are the three most important metrics explained simply:

  1. LCP (Largest Contentful Paint) — The Loading Speed: How long does it take for the main banner or heading of your page to load? It should load in under 2.5 seconds. What actually moves that number is a short list, and the banner image is usually top of it.
  2. CLS (Cumulative Layout Shift) — The Visual Stability: Does your website text or buttons jump around while loading? If a customer goes to click “Call Now” and the layout shifts, making them click an ad instead, that is bad CLS. Your score should be under 0.1.
  3. INP (Interaction to Next Paint) — The Responsiveness: When a customer clicks a button, does the website respond instantly, or is there a noticeable delay? It should react in under 200 milliseconds.

How to run a speed audit on your site

You can test your website’s speed metrics right now:

  1. Go to our free Solvey Speed Auditor.
  2. Enter your website link and click “Run Audit”.
  3. The auditor will simulate a loading test on a mobile device and output score dials for each metric.
  4. Review the suggestions list: it will tell you exactly what is slowing down your site (like heavy fonts, unoptimized CSS, or large images).

Is this Google’s own measure?

Yes, Google uses Core Web Vitals as a ranking factor in its search algorithm. Slow websites are pushed down in search results.

You can read more about Google’s official speed standards at the Google Search Central page on Core Web Vitals.

Where the weight usually comes from

Most slow sites we are asked to look at are heavy for the same two reasons: a page builder that ships code the page never uses, and photographs uploaded at camera size. We write what the page needs and compress what it carries, which is what makes it open on an ordinary phone rather than only on a fast desktop.

How we build for speed is set out on web development, and locally on web development in Varanasi. Email hello@solvey.in to have yours rebuilt.