Brand Identity
Logo systems, colour and type rules, brand guidelines and company profiles.
Graphic Design · Brand Systems
Graphic design that people remember. Systems brands can actually use.
A mark that works on a screen can fall apart on a signboard, and a design nobody can hand to a printer is not finished. Graphic design drawn for every size it will actually be seen at — original brand identities, interface design and campaign creative, with the source files yours at the end.
ScrollSelected work
Work from our desks.
Logos, campaign creative and a full event set we've designed. The Jingle & Brush campaign is client work for Kidzee Susuwahi, named with their agreement; the ad pieces are our own studio work, made to hold the formats clients ask for most. Click any piece to zoom in.
Campaign in full
One identity, six formats, six reading distances.
The Jingle & Brush Christmas art festival, for Kidzee Susuwahi in Varanasi. Everything below carries the same artwork — and that is the hard part, because a hoarding read from across a road and a pamphlet read at arm's length are not the same drawing at two sizes. Printed, put up, and used on the day.
We also built the school's website, ran their Google Ads campaign, and still host and look after the site today — brand, web and advertising for one client, briefed as one job.
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Roll-up standee Read walking past, at the door -
Square social post Read on a phone, mid-scroll -
Printed pamphlet Read in the hand, all the detail -
Outdoor hoarding Read from across the road -
Landscape banner Read on a screen at the venue -
Scan-to-register poster One job: get a phone out
How we work
Details that carry the brand.
Four things we get right on every piece, whether it's an app icon or a homepage. Working locally? See graphic design in Varanasi. Screen work usually arrives attached to a build — the interfaces we design get made on web development and app development, in the same practice, so nothing is redrawn at handover.
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Hierarchy decided before anything is drawn
A layout with three equally loud elements has none. What has to be read first is chosen at the start, and everything else is set beneath it — which is why the discount on the food piece above is the only warm shape on a near-black page.
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Legibility has a number
Every mark is checked at the two sizes it actually has to survive: a 40-pixel app avatar and a hoarding read from across a road. Where a script's hairlines will not hold at the small end, it gets a second mark that can stand on its own.
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Colour checked, not just chosen
A palette is set for the market and then run against contrast ratios. A brand colour that disappears on a mid-range phone held in daylight is not a brand colour, whatever it looks like on the desk it was picked on.
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One identity, reflowed not rescaled
The same campaign across a standee, a square post and a hoarding is three layouts, not one drawing at three sizes. Anything that only works at the size it was made is work that was only done once.
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Premium is restraint, and it is deliberate
What makes a pack or a page read as expensive is not more ornament. It is fewer elements, more space held around them, one accent allowed to be bright, and type that is set rather than stretched. The same discipline decides a ₹999 piece and a full identity system — restraint is the work, not what is left when the budget runs out.
What's included
Every format a brand actually needs.
Website & app design
Real interface design — layouts, states, components and the spacing decisions behind them.
Social media & ads
Instagram grids, LinkedIn carousels, ad creatives sized per placement, and thumbnails.
Campaign & landing visuals
The imagery and layout for the page a campaign sends people to.
Icons & illustration
Original icon sets and simple illustration, drawn as vectors so they stay sharp anywhere.
Presentations & reports
Pitch decks, sales slides, infographics and annual reports on a template your team can reuse.
Motion Graphics
Short animation built from your own artwork — logo stings, UI walkthroughs and ad variants. No filming.
Templates & guidelines
Editable files and written rules, so your team can make the next thing without us.
- 100% Original artwork, never stock
- Yours Editable source files, every size
- Print-ready Files your printer can use as they are
Platforms & tools
Files ready to build from.
Organised, editable source files in the formats your developer and your ad accounts expect — and they're yours to keep.
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Tools
What you receive
Design outputs
Great for
- Businesses whose website, ads and signage look like three different companies
- Exporters building a catalogue that has to work on a buyer's phone
- Hotels and hospitality brands refreshing how they look online
- Product and software teams that need real interface design, not a template
- Anyone about to spend on ads with nothing good to run
How we approach it
How a design project runs.
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Direction
We learn your business, your customers and your competitors, then agree on a visual direction.
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Concepts
You see complete directions — type, colour and layout together, not a logo in isolation.
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Refine and export
We finish the direction you picked, settle the colours and fonts, and hand over every file at the sizes your website, app and ad accounts need.
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Handover
You get organised source files, editable templates and simple guidelines to use them.
What you get
A logo is not the whole job.
The idea is the quick part. What decides whether it still works is everything that comes after it — on a phone, on a signboard, and in five years when someone else has to use the files.
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Colour that holds up everywhere
Palettes are checked for contrast and legibility before they ship, so the brand stays readable on a bright phone outdoors and passes accessibility checks on the site.
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Type that holds at every size
Spacing and weight are set for the size each piece is actually used at — a logo as a favicon is not the same drawing as a logo across a homepage.
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Files a developer can build from
Layers named, spacing and type written down, assets exported at the right densities — so the design goes into the build instead of being reinterpreted.
Good to know
Questions about brand and design work.
How much does logo and brand design cost?
It depends on how much you need — a single logo costs far less than a full identity with guidelines, interface design and a social template set. Tell us what you're after and we'll send a fixed quote, so there are no surprises later.
How long does a design project take?
A full brand identity usually runs two to three weeks. Individual pieces like an ad set, a deck or a landing page visual are typically ready within a few days, depending on how quickly feedback comes back.
How many revisions do I get?
Two to three rounds are included on every project. Because we agree the direction before any detailed work starts, revisions usually stay small — refining rather than starting over.
What files will I receive?
Editable source files and web exports (SVG, PNG and WebP) at every size you need — organised and yours to keep. You'll never have to come back to us just to get a usable copy of your own logo.
Do you handle printing?
We design the artwork and hand you the files. We do not manage printing runs, deal with a press or supervise production — that needs somebody standing in the shop, and a local printer does it better and cheaper than we would. Take our files to any press you like.
Can you design the website and app screens too?
Yes, and it is usually the same job. Identity that never gets applied to the actual interface is half-finished — so we design the screens, states and components as part of the brand rather than handing over a logo and wishing you luck.
Straight answers on cost
What you pay for, and what you keep.
Good work should not come with a guessing game attached. Four things we put in writing on every project.
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No markup on anything we buy for you
Domains, hosting, paid plugins, stock assets, ad spend — you pay the provider directly, at their price. We do not resell them and we take no cut.
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A fixed quote before anything starts
You see the number and the scope in writing first. Out-of-scope work is quoted and agreed separately — never done and then invoiced as a surprise.
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What you keep is agreed before we start
A website or design job transfers to you outright. Software, apps and AI work come with the source code and the right to have any developer change it. A managed system gives you your data, your accounts, and a working copy you keep if you leave.
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Prices are published, not quoted on request
Our plans and what they include are on the pricing page. You can work out roughly what your project costs before you ever speak to us.
Websites start at ₹9,999, with a 5-page launch offer at ₹5,999 running now — see the offer or compare every plan.
Let's talk
Ready to build a brand identity that holds up?
Tell us what you're building and you will have a reply within one business day — what we would suggest, and roughly what it would cost.